Role: Interaction Designer, User Experience Designer and Service Designer
For seven weeks me and my team created the future strategy for Yogayama and an app concept based on customer insights.
Tools/methods: User Research, Interviewing, User Testing, Creating Customer Journey Maps and Proposed User Flow Maps, Creating Prototypes (Interface, Mockups and Wireframes), illustrator, Photoshop
A Hyper Island student project for Yogayama
Role: User Experience Designer
Tools/methods: Principle, Google Material Design, Sketch
Got the brief to remake an app in five hours that I saw could be improved, I choose Nike+.
Thoughts: The app today contains several steps and settings to fil out before the user can start tracking their workout. I believe this is a problem. When users are out running or bicycling they just want to start tracking their workout quickly, and focus on the actual workout, without losing the spark with a thorough settings session. Therefore I wanted to make the "start tracking" function very easy accessible and centered.
Working in principle I had the goal of making the animations feel smooth and clear, going from one action to an other, so that even though the user are out running or bicycling they would understand where to click and also actually see the functions on the screen.
Role: User Experience Designer/User tester
Tools/methods: Paper- and digital prototyping, User testing, filming, insight- and action workshops.
As a part of my internship at the Design firm Doberman, I got the responsibility to lead three tests for our client SR, Radioapan in schools in Stockholm and report the insights back to the team of developers, project leader and product owner. We used both paper prototypes and beta versions to quickly and at low cost get feedback on the concepts and the interactions and iterate continuously.
BEING CHILDISHLY CURIOUS ON THE USER. The main purpose of the tests was to understand the childrens’ needs, motivations and interpretations when playing games. For example: What made them excited and bored, if the interactions correlated with their interpretations and if they felt intuitive, if they got confused, level of difficulty, needs for feedback and if they understood the feedback etc.
DESIGNING THE USER TEST BASED ON YOUR USERS. User testing with children is amazing, and a big learning experience for me. I interpret that children are very good at responding spontaneously and genuine to what happens around them. On the opposite, asking difficult and complex questions and have longer interviews are difficult activities for children. Therefore I choose to have a playful user test, let them play as much as possible and me having a friend-like approach. The where also always allowed to bring a friend to join. I observed them playing and asked questions based on what happend, so that they would be timely and relatable for the children. For example if they interacted in a way we did not design for I would ask them right after "What did you think would/want to happen?", to understand the underlying need and motivation. Or if they saw a banana in the game, I would ask them ”what was that?” and ”what do you think about it?”, to get an understanding or their interpretations and imagination. We wanted to create the games with inspiration from the childrens' ideas and dreams.
INVOLVING THE TEAM. I filmed the children’ interactions on the iPad with my mobile camera, and started our insight meetings by showing the clips to the team. I gathered the unique interpretations and perspectives from the team members, e.g. tech, managers and business and presented my observations from a user experience perspective. I believe it is very important to gather the whole team when analysing and deciding on the right decisions and next steps in order to engage everyone in them. I also made sure to involve stakeholders by informing them and listening to their ideas and feedback throughout the whole process.
Role: User Experience Designer and Service Designer
- Improve the user experience
- Increase user engagement on site
- Clarify the purpose of Ideanation to the users
Tools/methods: User observation, User interviews, Visitor statistics analysis, Paper prototyping, Customer Journey Map, Creation of Mockups and Wireframes used as trigger material, Photoshop
A Hyper Island student project for www.ideanation.se
Role: Producer of an interactive instrument installation together with a team of five Hyper Island students, and Interior Designer and Visual Designer in the Project Team for the Exhibition.
Brief: Work in tight teams to create an interactive piece for the exhibition with new technology.
We focused on what is important for us: sustainability: everything in our interactive instrument as old waste that we found and recycled, and co-creation: that the visitors should have fun together and the same time play with new technology.
Role: Design Intern
A three months internship during school summer break at Hyper Island at the start-up Adjust in Berlin.
One of my main task was to create illustrations for https://www.adjust.com/blog. It required me to fully understand a complex and technical heavy product in order to extract the most important parts of the blog text into an illustration.
Tools/methods: Illustrator, Photoshop, Github (uploading assets)
Role: Strategist and facilitating the ideation process
Brief: Create awareness and spread knowledge about the housing shortage in Sweden for the client jagvillhanbostad.nu
Me and my teammates Aron Sundberg, Art Director and Julia Samson, Copywriter won bronze in Swedens largest ad-competition for students; www.48h.se